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The Collective PR, 340 Madison Ave., 19th Floor, New York, NY 10173  •  347.479.1031  •  info@thecollective-pr.com
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brand image

Brand Development

  • Brand Voice:

    Finding the right brand voice to effectively and passionately spark a dialogue with your consumers is where it all begins. Whether your brand is new to market, looking to course-correct or in need of a complete renovation, through a series of exercises — from surveys to focus groups to competitive analysis — we help you find your voice and own it.
  • Brand Aesthetics:

    Among the most integral aspects of branding is aesthetic and design. We work with clients to develop an identity that’s instantly recognizable and captures their brand personality, permeating all marketing channels — from digital to packaging to in-store collateral to advertising. Once consumers see it, they know it.
  • Consulting:

    Need a reality check? We conduct ongoing quality control to ensure that every aspect of your brand image is properly communicated and appointed. From packaging innovations to digital applications to collateral materials, we ensure that your brand ID is consistent, cohesive and compelling.