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Case Studies

Compass Box Whiskey Co.: Cultivating a New Audience...

OBJECTIVE

  • Establish own-able event platforms to introduce women to Scotch whisky
  • Embrace range of styles, approachability and versatility
  • Enhance industry relations with mixology and culinary community

APPROACH

  • Leveraged International Women’s Day to toast to women's empowerment worldwide (3rd consecutive year)
  • Aligned with top female mixologists in key global markets to design original cocktail portfolio
  • Established charity alliances that underscored women’s empowerment message and connected to the target audience

IMPACT

  • Coverage in Wall Street Journal, The New York Times, NY Magazine, NY Post, WPIX TV and top food and cocktail blogs
  • Visibility and sold-out tasting events translated to thousands of new potential customers


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case study 5

MD Solar Sciences: Making a Doctor Brand a Beauty Brand

OBJECTIVE

  • Establish brand as the only physician developed mineral-based sun care system for adults and children
  • Position MD SolarSciences as a beauty must-have for anti-aging and skin cancer prevention – 365 days a year (not only during summer season)
  • Drive retail interest/expansion – beyond physician offices

APPROACH

  • Inform journalists and bloggers of points of difference from clinical/physician and consumer point of view – texture #1 attribute
  • Create third-party credibility with industry alliances; awarded Skin Cancer Foundation Seal of Approval on all products
  • Introduce brand to tastemakers (sun lovers and fair-skinned celebs)
  • Sampling opportunities that drive awareness, cachet and trial - Hampton Jitney, Miami Swim Week, Hollywood mom delivery, Jennifer Klein Annual Bash

IMPACT

  • Achieve year-round editorial coverage in A-list publications/media outlets
  • Solidified Tinted Mineral Gel SPF 30+ as VIP "cult" favorite
  • Opened doors and retail locations at prestige spa and resort locations, high-end and independent pharmacies


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case study 6

Vitacare: Reinvention in Oral Care Aisle - An Opportunity to Smile About

OBJECTIVE

  • Raise national awareness and buzz as a strategy to help open retail doors and fuel distribution
  • Reach influential beauty and healthcare journalists to spread the word on Vitacare’s efficacy

APPROACH

  • Drive consumer understanding and preference for VITACARE point of difference and benefit – first-ever vitamin infused oral care
  • Establish own-able platform that translates across all marketing channels – VITACARE SMILE-MAKERS
  • Elevate brand visibility among key business stakeholders

IMPACT

  • In 12 months, achieved featured coverage in numerous publications including InStyle, The New York Times, People Magazine, Star Magazine and featured by Kathie Lee and Hoda on the Today Show
  • Recognized as “Best Oral Care Product in 2012” by Delicious Living Magazine
  • National buzz assisted in opening retail doors: Whole Foods Market and other natural chains have made VITACARE a sought-after product in the oral care aisle.


case study 7