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The Collective PR, 340 Madison Ave., 19th Floor, New York, NY 10173  •  347.479.1031  •  info@thecollective-pr.com
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Who We Are

Debbie Burke-Smith, Partner

When it comes to building brands, Debbie has never underestimated the power of the right partners and strategic alliances. Her clients, which range from Fortune 500 companies to niche beauty, design, fashion, food, spirits and lifestyle brands, have benefited exponentially from the relationships she has cultivated throughout her career with experts, influencers, media and organizations essential to the success matrix. Read more...

Debbie has run her own communications consultancy business for more than a decade and she is now a proud founding partner of The Collective PR. Her appreciation for impeccable aesthetics coupled with her event management prowess, has served clients big and small exceptionally well. With Debbie no detail goes un-discussed or underestimated.

Among Debbie’s varied accomplishments is her multi-year track record working along-side company founders of niche brands to drive their U.S. integrated public relations initiatives.  She has the pleasure of partnering with:  husband and wife co-founders of Skagen Designs, pioneers of Danish-inspired accessories; founder and whiskyblender of Compass Box Whisky, a boutique Scotch whiskymaker and craft blender as well as aromatherapy expert and founder of Amala Beauty, an unprecedented performance green organic skincare collection.

As a strategic in-house counselor, Debbie has worked with Avon Products, Inc. and Estēe Lauder Companies among other global brands.

Earlier on in her career, Debbie managed PR for Aramis and Designer Fragrances, a division of Estēe Lauder Companies, and worked for leading communications agencies including Hill and Knowlton and Burson-Marsteller. Debbie began her career in the non-profit sector at The Children’s Hospital of Buffalo.

Debbie graduated with a degree in Communications from Canisius College in Buffalo, New York. She is a member of various professional organizations, including Cosmetic Executive Women, and serves on the non-profit event planning board for St. Jude Children’s Research Hospital. She resides in New York City with her husband, focusing much of her non-work time training two feisty beagle pups, Faith and Quest, to be well-behaved citizens. Read less...


Jennifer Goldin, Partner

Having worked with Fortune 500 brands in nearly every major business sector including lifestyle, beauty, food & beverage, healthcare and non-profit , the diversity of Jennifer’s experience enables her to deliver a fresh perspective and differentiating solutions to clients’ toughest brand marketing challenges. Read more...

In her current role as a founding partner of The Collective PR and previous role as an executive for leading PR agencies, Jennifer has launched new brands, established long-term strategic alliances, conducted comprehensive consumer education programs and cultivated invaluable influencer networks. Her strategic know-how has made her an invaluable client counselor, driving award-winning campaigns for market leaders such as Pfizer, Unilever, Philips, Procter & Gamble, Schick®, Revlon, Nike and industry groups including the Consumer Healthcare Products Association.

Jennifer is a strong believer that understanding your target audience is essential to effective marketing. Her clients value her research driven approach, which challenges them to not only define their target audience, but to understand what drives, inspires, influences and ultimately moves that target to action. The result –- a proven track record for delivering winning campaigns that are laser-focused and high impact.

Prior to forming The Collective PR, Jennifer ran her own consultancy specializing in marketing to women. Her understanding of what triggers women’s decisions and preferences has fueled business building strategies in a range of categories - from launching an eco-friendly couture bridal collection to educating moms about teen medicine abuse to tackling the most “sensitive” women’s issues. In addition to independent client work, Jennifer was frequently tapped by top communications agencies to imprint on strategy, contribute to creative brainstorms and act as a behind-the-scenes expert on top beauty, health and lifestyle accounts.

Earlier in her career, in senior management at firms including Manning, Selvage & Lee and GCI Group (now Cohn & Wolfe), Jennifer led the agencies’ largest consumer products accounts. An expert collaborator, her ability to mobilize the right marketing mix translated to national publicity and tangible business results. Zest Body Wash’s double digit sales growth, Schick Intuition’s position as the #1 selling women’s razor, and Slim-Fast brand’s revitalization following its decline during the low-carb craze, are just a few examples of her work.

Jennifer resides in New York City, although she frequently takes advantage of The Collective PR’s virtual model which enables her to work from anywhere – a benefit to her and clients. She earned her Bachelor of Arts degree in Communications from Pennsylvania State University. Jennifer can be easily swayed by good chocolate. Read less...